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STEPS


market your great idea

SCROLL DOWN

STEPS


market your great idea

We not only coach your business, we help you implement the strategies to ensure your brand is profitable.  Using consumer insights and methods perfected with several well known products, we base our recommendations not on what's the current fad, but what your shopper truly needs from your service.  Let us help you start something amazing with the following steps:

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SCAN


scan

SCAN


scan

First, we SCAN the marketplace to understand your competitive set, your consumer's needs and wants, and the white space opportunity.  We use various research methodologies, depending on your business pain point.  This includes quick reviews or deep dives using our research partner's proprietary  quantitative and qualitative modules.  We cater the steps and deliverables to your business vertical, timeline, and budget.  

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SELECT


select
 

SELECT


select
 

Then we SELECT the appropriate offering that caters to your specified, target market needs & wants (delighting their functional & emotional benefits).  This includes being laser focused on the product or service offered (including optimizing the existing portfolio), developing the brand that is consistent with the consumer voice, and choosing the right mediums where the consumer wants to engage with your company. We strive to simplify the process along the way. 

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SERVE


serve

SERVE


serve

We help you SERVE your unique proposition in the marketplace.  There are multiple avenues we can help you with and no two consulting arrangements are the same.  Whether your business requires a rebrand, reposition, new product launch, existing portfolio management, package design, or marketing strategy, we work with your specific objectives.  Our agency partners fill the gap with their specific niche of services.  We also are forthcoming when we are not the right fit for your business.  

Our founder serves the local community by donating a portion of our fees to fund start ups.  She also volunteers her time and expertise to new ventures, universities, and conferences.