The founder of Start Something Solutions, Janelle Aslam, has an MBA from Cornell University and a Bachelors from Miami University (the one in Ohio). After graduating from Miami, she worked as a business analyst, account manager, and marketing manager for Nestle Purina. She also created a best in class internship program at Nestle. She then aided SC Johnson in developing their shopper marketing role, including consulting with several northeast retailers. While she loved working for SC Johnson, she left for a New Jersey based company so she could manage a brand and be close to her husband's family. She started on the Claritin brand team with Schering Plough and then spent the next two years launching Dr. Scholl's Custom Fit Orthotics. After a buyout from Merck, Janelle joined Hisamitsu to market Salonpas within the US. Most recently, Janelle served as Director of Marketing for Freshpet, building the brand, launching several new products and implementing processes to aid the rapid growth of the organization.
With over seventeen years of sales and marketing expertise (and a penchant for new product and new business development), Janelle is a passionate, results oriented professional. She collaborates seamlessly to accomplish business objectives, is organized, and a trustworthy problem solver. Janelle has always believed in giving back, including championing causal marketing campaigns at Nestle, SC Johnson and Freshpet, and in her service to her surrounding community. Janelle currently serves on the board of the Cornell University Pittsburgh chapter, Sewickley Newcomers & Neighbors, and the Home & School Association at Sewickley Academy.
"I truly enjoyed having Janelle in our team; she is a joy to collaborate with. Because of her many years as a brand manager, launching so many creative products into the market, she was a wealth of information about streamlining product development, evaluating competitive products, consumer testing and finding creative ways to turn customer conversations into amazing product opportunities. Janelle is very talented, wise, and business savvy. She always had a creative, positive outlook and is really good at organizing projects. You will not be disappointed working with Janelle." Lynn Lye VP Freshpet
"Janelle has been a trusted advisor and mentor to me all along my fifteen year journey as an entrepreneur. Her strategic thinking and ability to understand and apply consumer insights has assisted me in making important decisions. Janelle is genuine in her desire to help others grow and be successful." Kristen Levine President Fetching Communications